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How to Develop a Social Media Strategy: Building Your Audience and Extending Your Brand

Date: 27/01/2010

In this one-day workshop we'll be exploring how museums can create an effective social media strategy to engage with new and existing audiences.

Now only 2 places available. Act now to avoid disappointment.

As well as covering the practical aspects of social media we'll be looking at how social media will benefit your museum, how to build trust with your audience, personalise interactions, increase influence and grow communities, get buy-in from your organisation, the tone of voice to use and how to how to run effective campaigns around exhibitions and programmes.

No technical experience is required to take part.

There is free Wi-Fi

This event takes place at The Museum of Brands, Packaging and Advertising, Notting Hill, London, on Wednesday 27 January.

Contributors include:

* Steve Devine, New Media Officer, Manchester Museum (NEW SPEAKER)
* Katy Beale, Marketing Associate, Tate (NEW SPEAKER)
* Hugh Wallace - Head of Digital Media, National Museums Scotland
* Kirstie Beaven - Exhibitions Editor, Tate Online
* Peer Lawther - Senior Online Marketing Executive, NMSI
* Joseph Seddon, Director, Wikimedia UK

NEW SPEAKER: Katy Beale is Marketing Associate at Tate on the Arts Council funded Cultural Leadership Programme. She is leading on developing and diversifying youth and families audiences and heads up the social media steering group and various social media platform working groups.

Reserve Your Place Today: Network with museum colleagues

Reserve your place today and network with fellow museum professionals, including:

* New Media Manager, National Portrait Gallery
* Assistant Director, Horniman Museum & Gardens
* Digital Communications Manager, Tate
* E-Learning Professional, Dulwich Picture Gallery
* Exhibitions Editor, Tate Online
* Marketing Associate, Tate
* Account Manager, Sumo
* Publisher, Museum Identity magazine
* New Media Officer, Manchester Museum
* Senior Online Marketing Executive, National Museums of Science & Industry
* Head of Media Relations, British Library
* Customer Services and Marketing Officer, Guildford Borough Council
* Head of Visitor Services, National Maritime Museum
* Director of Marketing & Communications, National Museums Liverpool
* Web Technical Manager, Victoria & Albert Museum
* Managing Director, Nonsense
* Events Officer, Coventry Heritage & Arts Trust
* Director, Royal Observatory, Greenwich
* Publicity Officer, Bristol's Museums, Galleries & Archives
* Director, Wikimedia UK
* Community History Curator for Content, Bristol's Museums, Galleries and Archives
* Marketing Officer, The National Gallery
* Creative Media Officer (ICT), Coventry Heritage & Arts Trust
* Head of Digital Media, National Museums Scotland
* Web Editor, British Library
* Digital Communications Officer, National Museums Liverpool
* Website Officer, British Postal Museum

Final places now available. To avoid disappointment please reserve your place today

Social media is mainstream. Networks like twitter, facebook and flickr allow personal interaction where you can quickly gather information, make choices, give opinions, connect with like-minded people and influence trends.

Your audiences are already using social networks. Time spent on Facebook grew by 699% since April last year, and time spent on twitter by a massive 3712% - by far the fastest-growing social network. (Nielsen report).

This event will examine how museums of all types and sizes - both in the UK and internationally - are using social media and how you can create a new social media strategy to replicate their success.

This is particularly important for smaller museums who can now use social media to 'punch above their weight' to gain additional exposure and build powerful new relationships with visitors, funders and partner organisations.

Reserve your place today:
This event is limited to a maximum of 30 delegates. To avoid disappointment please reserve your place today. Save money and book online for special discounted places or fax back the Reservation Form to reserve your place at the standard rate.

Aims, Objectives and Moving Forwards...
The aim of this event is to enable dialogue and discussion within the museum community. The idea is to come and debate ideas with colleagues from museums, galleries and heritage sites of all types and sizes from across the UK. We will be looking at how we can take forward the ideas expressed and the approaches explained at this event to make a difference in the museums sector. We will work together as a group to explore where we see possibility and discuss what actions we want to take as a result of being part of this event.

Delegate feedback from Museum-iD events:

"It was a most useful day. Carefully thought through and tightly focused. The speakers were judiciously chosen and it had a lively pace but with time for questions. I cannot fault it – it delivered everything you promised"
Nigel Semmens, Director of Communications & Media, The National Gallery, London

"I found the day inspiring and useful. Myself and colleagues are benefitting greatly. The positioning of these events is spot on in terms of progression for the sector"
Anna Salaman, Head of Formal Learning, National Maritime Museum

"I found the conference both useful and stimulating. It was much better than I expected and the level of questions and debate was very high. I shall certainly look out for Museum-ID events in the future"
Bill Griffiths, Director, Milton Keynes Museum

"I very much enjoyed the seminar. I loved the practical advice rooted in experience. Engaging speakers - particularly helpful to hear about potential pitfalls too – they were open and frank...very refreshing"
Lynette Burgess, Learning Manager, Colchester & Ipswich Museum Service

"...I thought the seminar was excellent, very useful indeed. I think your more imaginative approach is great for professional development"
Andrea Bishop, Director of Collections, National Motor Museum

"Thank you for arranging the conference, it was really worth while attending, very interesting, varied and inspiring"
Jacqui Elvin, Community and Family Access Officer, Bolton Museum & Archive Service

Save Money - Book Online
Reserve your place online by credit or debit card for special discounted rate places. Or print off the PDF booking form and fax it back to reserve your place and be invoiced at the standard delegate rate.



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